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The naming guide

How to search LLC names

Before you fall in love with a business name, make sure your state will actually let you register it. Every state maintains a free, public database — here’s how to use yours and what to do when your first choice is taken.

Why the name search matters

Filing a rejected LLC name is the most common reason formations get bounced back.

Every state requires LLC names to be “distinguishable” from any other entity already registered there. That means if another Illinois LLC is called “Blue Mountain Coffee LLC,” you can’t file “Blue Mountain Coffee Co., LLC” in Illinois — the two look too similar. States use slightly different rules for what counts as distinguishable, but the core logic is the same: two businesses can’t share a name that would confuse customers or creditors.

Doing a 60-second name search before you file saves you from getting a rejection notice, a reject fee, and a sheepish email to your lawyer or business partner about starting over.

Common naming rules across states

These rules are roughly universal. Pick a name that follows all of them and you’ll be fine in any state.

Reserving a name before you file

If you’ve picked a name but aren’t quite ready to file — common when you’re still setting up partners, financing, or branding — most states let you reserve the name for 60–120 days. Reservation fees are typically $10–$50. During the reservation window, nobody else can register it. You don’t strictly need to reserve before you file, but it’s a cheap hedge if you’re worried someone might grab it.

What to do when your name is taken

You have a few options. First, try a small variation — “LLC” vs “Co., LLC,” adding a geographic qualifier (“Austin Blue Mountain Coffee LLC”), or reshuffling the word order. Second, check whether the conflicting entity is dissolved; sometimes you can reclaim the name after the state’s hold period. Finally, consider whether the name conflicts only in one state — a lot of small businesses just form in their home state and accept that the national trademark landscape is a separate beast, handled through the USPTO.

Every state’s name search

Direct links to all 50 Secretary of State databases, plus our naming-rules walkthrough for each state.

State-by-state name search

State Filing agency Search database State guide
Alabama Alabama Secretary of State Search database → Alabama naming rules →
Alaska Alaska Division of Corporations Search database → Alaska naming rules →
Arizona Arizona Corporation Commission Search database → Arizona naming rules →
Arkansas Arkansas Secretary of State Search database → Arkansas naming rules →
California California Secretary of State Search database → California naming rules →
Colorado Colorado Secretary of State Search database → Colorado naming rules →
Connecticut Connecticut Secretary of the State Search database → Connecticut naming rules →
Delaware Delaware Division of Corporations Search database → Delaware naming rules →
Florida Florida Division of Corporations Search database → Florida naming rules →
Georgia Georgia Secretary of State Search database → Georgia naming rules →
Hawaii Hawaii DCCA, Business Registration Search database → Hawaii naming rules →
Idaho Idaho Secretary of State Search database → Idaho naming rules →
Illinois Illinois Secretary of State Search database → Illinois naming rules →
Indiana Indiana Secretary of State Search database → Indiana naming rules →
Iowa Iowa Secretary of State Search database → Iowa naming rules →
Kansas Kansas Secretary of State Search database → Kansas naming rules →
Kentucky Kentucky Secretary of State Search database → Kentucky naming rules →
Louisiana Louisiana Secretary of State Search database → Louisiana naming rules →
Maine Maine Secretary of State Search database → Maine naming rules →
Maryland Maryland SDAT Search database → Maryland naming rules →
Massachusetts Massachusetts Corporations Division Search database → Massachusetts naming rules →
Michigan Michigan LARA Corporations Search database → Michigan naming rules →
Minnesota Minnesota Secretary of State Search database → Minnesota naming rules →
Mississippi Mississippi Secretary of State Search database → Mississippi naming rules →
Missouri Missouri Secretary of State Search database → Missouri naming rules →
Montana Montana Secretary of State Search database → Montana naming rules →
Nebraska Nebraska Secretary of State Search database → Nebraska naming rules →
Nevada Nevada Secretary of State Search database → Nevada naming rules →
New Hampshire New Hampshire Corporation Division Search database → New Hampshire naming rules →
New Jersey New Jersey Division of Revenue Search database → New Jersey naming rules →
New Mexico New Mexico Secretary of State Search database → New Mexico naming rules →
New York NY Division of Corporations Search database → New York naming rules →
North Carolina North Carolina Secretary of State Search database → North Carolina naming rules →
North Dakota North Dakota Secretary of State Search database → North Dakota naming rules →
Ohio Ohio Secretary of State Search database → Ohio naming rules →
Oklahoma Oklahoma Secretary of State Search database → Oklahoma naming rules →
Oregon Oregon Corporation Division Search database → Oregon naming rules →
Pennsylvania PA Bureau of Corporations Search database → Pennsylvania naming rules →
Rhode Island Rhode Island Business Services Search database → Rhode Island naming rules →
South Carolina South Carolina Secretary of State Search database → South Carolina naming rules →
South Dakota South Dakota Secretary of State Search database → South Dakota naming rules →
Tennessee Tennessee Division of Business Services Search database → Tennessee naming rules →
Texas Texas Secretary of State Search database → Texas naming rules →
Utah Utah Division of Corporations Search database → Utah naming rules →
Vermont Vermont Corporations Division Search database → Vermont naming rules →
Virginia Virginia SCC Search database → Virginia naming rules →
Washington Washington Secretary of State Search database → Washington naming rules →
West Virginia West Virginia Secretary of State Search database → West Virginia naming rules →
Wisconsin Wisconsin DFI Search database → Wisconsin naming rules →
Wyoming Wyoming Secretary of State Search database → Wyoming naming rules →
Links go directly to the official Secretary of State (or equivalent) website. Open-in-new-tab by default so you don’t lose your place.

A quick word on trademarks

Clearing your state LLC name isn’t the same as clearing a trademark.

Your state’s database only checks whether another entity in that state is using the name. It doesn’t check federal trademarks, other states’ databases, or any of the actual consumer-facing marks businesses use. If you’re building a brand people will recognize, it’s worth running a quick search at tmsearch.uspto.gov too. Trademark law is a genuinely different thing from LLC naming, and we’d point you to a trademark attorney before making any serious claim to a brand.

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